A Study on the Application Methods of Big Data in the Technology Commercialization Process

Chang-Gul Park, Hyun-Suk Roh, Yun-Jeong Choi, Hyun-Woo Kim, Jae Kwang Lee

Abstract


Recently, big data have been studied ways to use in various fields. Big data refers to huge amounts of data that could not be addressed by conventional methods. Big data has attracted attention for improving accuracy of decision-making, forecasting in the near future, and creation of new business.
In this study, it is an object to develop the utilization plan for big data in the field of technology commercialization. For this reason, we conducted study like case studies, literature review and focus group interview. We have derived the big data utilization plan based on this in the technology commercialization field. It, the data utilization plan, combines with the technology commercialization process of Jolly and it has five sub processes (Imagining, Incubating, Demonstrating, Promoting, Sustaining). In this paper, there is a significance that has emphasized the possibility for big data utilization in the technology commercialization. However, there is a limit to the general interpretation for our study. And we hope to contribute to the expansion of areas of technology commercialization information analysis through this research.


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References


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