The Innovation Resistance of IT Workforce to Mobile Commerce

Sang Hyun Lim, Choong Kwon Lee, Kyung Jin Cha, Jongwon Seo

Abstract


This study investigates the differences between IT workers, who possess a high understanding of technology, and non-IT workers in the resistance to accepting an innovative service like mobile commerce. From a total of 317 survey respondents, the results of the study revealed that perceived risk, compatability, and complexity were the significant factors for resistance to mobile commerce for IT workers, while relative advantage, compatibility, and complexity were the factors of resistance for non-IT workers. Higher innovation resistance was shown to result in lower intention of use for both groups of mobile commerce users.


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