A Study on the Priority of 'Personal Information Safety Measure' Using AHP Method: Focus on the Defferences between Financial Company and Consignee

Abstract

To survive in the trend of the fourth industrial revolution, companies are putting a lot of attention and effort into personalization services using the latest technologies such as big data, artificial intelligence and the Internet of Things, while entrusting third parties to handle personal information on the grounds of work efficiency, expertise and cost reduction. In such an environment, consignors need to check trustees on a more effective and reasonable basis to ensure personal information safety for trustees. This study used AHP techniques to derive the importance and priority of each item of "Personal Information Safety Assurance Measures" for financial companies and trustees, and objectively compared and analyzed differences in perceptions of importance between financial institutions and trustees. Based on this, the company recognizes the difference between self-inspection of financial institutions and inspection of trustees and presents policy grounds and implications for applying differentiated inspection standards that reflect the weights appropriate for the purpose.