The Diffusion of Internet of Things: Forecasting Technologies and Company Strategies using Qualitative and Quantitative Approach

Saerom Lee, Jungjoo Jahng


Internet of Things (IoT) is expected to provide efficiency and convenience in human life by integrating the Internet into the things that we use in daily lives. IoT can not only create new businesses but also can bring great changes in our lives thanks to the various ways of technical application: defining relationships among things or automatic use of technology by analyzing the usage pattern. This study uses the qualitative research of interviewing the experts to predict the changes that IoT technology is expected to bring in our lives. In addition, this paper analyzes news articles about internet of things in Korea using text-network analysis. This study also discusses the factors which need to be considered to put IoT into successful use in business contexts.

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