A Study on the Effects of Communication Using Facebook on Organization Culture and Emotional Labor : Focusing on K Quasi Non-Governmental Organization

Myong Ok Kim, Mi Sun Lee


The purpose of this study is to investigate the effects of communication using Facebook on perceived organization culture and emotional labor perceived by members. Data were collected from 101 office workers for a quasi-governmental organization located in Seoul. The findings of this study can be summarized as follows: the usage of Facebook as a communication tool within an organization had positive effects on the clan culture, adhocracy culture, hierarchy culture, and market culture. Also it had positive effects on frequency and variety of emotional display. This is the first empirical study focused on the emotional labor for office workers, and the findings of this study will provide an insight to design and develop an efficient communication method within organization.

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