An Empirical Research on Information Privacy Risks and Policy Model in the Big data Era

Cheon Woong Park, Jun Woo Kim, Hyuk Jun Kwon


This study built the theoretical frameworks for empirical analysis based on the analysis of the relationship among the concepts of risk of information privacy, the policy of information privacy via the provision studies. Also, in order to analyze the relationship among the factors such as the concern of information privacy, trust, intention to offer the personal information, this study investigated the concepts of information privacy and studies related with the privacy, and established a research model about the information privacy.
Followings are the results of this study: First, the information privacy risk has the positive effects upon the information privacy concern and it has the negative effects upon the trust.
Second, the information privacy policy has the positive effects upon the information privacy concern and it has the negative effects upon the trust.
Third, the information privacy concern has the negative effects upon the trust. At last, the information privacy concern has the negative effects upon the provision intention of personal information and the trust has positive effects upon the offering intention of personal information.

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