Analysis on the Correlation Between Mobile Contents Use and Active Attitude toward Mobile Internet
As the industry of Mobile Internet has been gradually developed, the major device for accessing the web is predicted to shift from PC to Mobile devices in the near future. This drastic increase of demand in Mobile devices has drawn a more convenient standard of living by transcending time and space in our lives, however, it triggered various side effects such as a digital divide. This study was conducted to analyze how people utilize the contents via Mobile devices and their active attitude toward Mobile Internet by dividing individual characteristics into generations, education level and income level, and also identify whether Mobile contents utilization has an effect on the active attitude. The research results could be used for establishing a policy to narrow the gap in Mobile contents use and active attitude by individual characteristics.
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