A Study on Design Medical Tourism Strategy and Business Service Model
The market for medical tourism services in the world is steadily increasing and the medical tourism market in the South Korea is also showing high growth. However, they have also problem such as informal various information and services, irregularity price competition etc. In order to solve this problem, We have designed a medical tourism service model based on ICT specific on domestic medical ecosystem. First, analysis trends of domestic and overseas medical ecosystem and identify current problem of medical tourism. In order to solve existed problem we also have designed a medical tourism strategy. Based on the strategy, we have designed business service model based on ICT platform for as fit as Korea medical tourism status. The proposed medical tourism business service model can provide usability to customer and also can solve current medical tourism problem. We expect industrial effect and contribution to the activation.
Huh, M. K., Cho, H. S., Choi, Y. K., Park, H. J., and Jung, K. T., “An analysis and Policy Issues on International Competitiveness of Medical Tourism Industry,” Issue Paper 341, 2013.
Ha, K. H., “A Strategy of the Oriental Medical Tourism to Meet the Wellness Trend,” Tourism Research, Vol. 32, pp. 35-54, 2011.
Jang, B. J., Lim, S. K., and Kim, K. Y., “The effect of tourists’ wellness on Life satisfaction, Leisure satisfaction, quality of Life -Focused on social and emotional wellness of tourists of Phohang city-,” Tourism Management Research, Vol. 52, pp. 271-292, 2012.
Jeong, G. T., Long-term planning for activation of medical tourism, 2013.
Jeong, Y. Y., “A Study on the Legal Issues and Some Proposals of Medical Tourism,” Kyung Hee Law Lab, pp. 9-56, 2012.
Kim, D. K., Cho, C. H., “Comparative Study on Tourism Damage by Disaster Type,” Tourism and Leisure Research, Vol. 28, No. 12, pp. 185-201, 2016.
Kim, J. S., “Korea Medical Tourism Fourm 7th,” Korea Medical Tourism Association, 2016.
Lee, N. Y., “Effects of Healthcare Service User’s Compliance Intention on Continuous usage,” The Journal of Society for e-Business Studies, Vol. 21, No. 4, pp. 95-117, 2016.
Lim, H. T., “Understanding Medical Tourism Marketing,” Koonja Publishing Co., 2014.
Lim, J. H., “Institutional improvement plan for fostering medical tourism industry as growth engine,” VIP Report, Vol. 521, pp. 1-32, 2013.
Kim, J. H., Han, S. W., Joo, W., Jang, H. S., and Paik, H. K., “A Study o Ways to Improve for Medical Tourism Industry as a Growth Engine,” VIP Report, Vol. 521, pp. 1-32, 2013.
Park, K. M., “The Report on the Stay Medical Tourism Cluster Model Development, Korea National Tourism Organization,” 2014.
Mun, J. W., “Current Status and Implications of ICT for Tourism Service Development: Focusing on domestic and overseas case analysis,” Focus, Vol. 25, No. 20, pp. 1-35, 2013.
Phyo, W. J. and Ha, H. H., “A Consulting Case Study on the Small Start-up through using the Business Model Canvas,” The Journal of the Korea Contents Association, Vol. 15, No. 10, pp. 561-569, 2015.
Sohn, E. M., Ran, S. J., and Jeong, C., “The Preferences and Selection of Wellness Tourism Facilities: Focused on the Potential Tourists to Health Resort,” Tourism Research, Vol. 26, No. 3, pp. 51-77, 2014.
Yoo, J. Y. and Gang, J. J., “A Study on the Preferences of Medical Tourism in Korea, China, and Japan for Promoting the Combination of Medical and Tourism,” Tourism Sciences Society of Korea, 2008.
- There are currently no refbacks.