A Study on Introduction of IoT Infrastructure based on BSC and AHP: Focusing on Electronic Shelf Label
The Electronic Shelf Label (ESL) is an alternative to the paper price label attached to merchandise shelves and is attracting attention as a retail IoT infrastructure that will lead the innovation of offline retail outlets. In general, when introducing a substitute product, the company tends to consider the financial factors such as the efficiency of the investment cost compared to the existing product or the reduction of the operating cost. However, considering only financial factors in the decision-making process, it may not properly reflect the various values associated with corporate strategy and the requirements of stakeholders. In this study, 8 evaluation items (Investment Cost, Operating Cost, Quality Level, Customer Management, Job Efficiency, Maintenance, Functional Expandability, and Store Image) based on BSC’s 4 perspectives (Financial, Customer, Internal Business Process, Learning & Growth), and using AHP (Analytic Hierarchy Process) to measure the priorities of evaluation items for domestic small supermarket employees. As a result of the research, priority was given in order of Customer, Learning & Growth, Internal Business Process, and Financial aspects among the evaluation items for adopting the price label, and the electronic price label was supported with higher importance than the paper price label. In contrast to the priorities of the financial aspects of most prior studies, the items of Learning & growth and customer perspectives have relatively high priorities. In particular, respondents classified by job group, The priorities of the 8 evaluation items were different among the groups. These results are expected to provide implications for both companies (retail outlets) and ESL providers (manufacturers and service providers) who are considering the introduction of ESL.
Choi, Y. Y., Jin, K. J., Ha, H. K., “A Study on Criteria of Selecting Small Package Express Service Provider for e-Commerce Companies with the AHP,” Korea Logistics Review, Vol. 18, No. 3, pp. 45-62, 2008.
Drubin, C., “Electronic Shelf Labels Revenue to Reach $2 Billion by 2019,” Microwave Journal, Vol. 17, No. 10, pp. 51, 2014.
Garaus, M. and Wolfsteiner, E., “Shoppers’ Acceptance and Perceptions of Electronic Shelf Labels,” Journal of Business Research, Vol. 69, pp. 3687-3692, 2016.
Grembergen, W. V., Saull, R., and Haes, S. D., “Linking the IT Balanced Scorecard to the Business Objectives at a Major Canadian Financial group,” Journal of Information Technology Cases & Applications, Vol. 5, No. 1, pp. 23-50, 2003.
Gu, J. H. and Choi, J. I., “A Study on the Selection of Technology Development Supporting Business by AHP Method in a BSC Viewpoint,” Journal of the Korea Academia-Industrial cooperation Society, Vol. 13, No. 8, pp. 3371-3380, 2012.
Ji, Y. C., Ahn, J. J., Lee, J. H., and Kim, S. H., “The Selection Method of Green Suppliers Based on AHP and BSC,” Fall Conference of Korea IE Society, pp. 646-658, 2009.
Kaplan, R. S. and Norton, D. P., “Using the Balanced Scorecard as a strategic Management System,” Harvard Business Review, Jan.-Feb., pp. 75-85, 1996.
Kim, J. S., “A Review on the Basic Variables of the Organizational Buying Behavior Research,” Collection Of Dissertations, Vol. 23, pp. 705-733, 1996.
Kim, S. J., “An Empirical Study on the Evaluation of Supplier Selection Factors Using the AHP,” Journal of the Korea Society of Computer and Information, Vol. 12, No. 4, pp. 169-177, 2007.
Ko, I. S. and Lee, C. S., “A Study on the Evaluation Model for CMS using the AHP,” Journal of Society for e-Business Studies, Vol. 9, No. 1, pp. 123-137, 2004.
Kwon, M. Y., Koo, B. J., and Lee, K. H., “Establishing the Importance Weight Model of IT Investment Evaluation Criteria through AHP Analysis,” Information System Review, Vol. 7, pp. 265-285, 2005.
Lee, D. H., “A Development of BSC model for Evaluating B2B Network Project in Korea,” Journal of KECRA, Vol. 11, No. 4, pp. 157-174, 2010.
Lee, J. B., Hong, Y. J., and Chang, Y. H., “A Case Study on the Correlation between the Quantitative and the Qualitative Evaluation of IT Investment Performance,” Information System Review, Vol. 9, No. 2, pp. 149-168, 2007.
Lee, S. S. and Cho, C. W., “Study on a Web-based Business Process Evaluation Model for BPM using BSC and Fuzzy AHP,” IE interfaces, Vol. 22, No. 1, pp. 26-37, 2009.
Park, J. S. and Jang, B. J., “Electronic Shelf Label System Employing a Visible Light Identification Link,” IEEE, pp. 1-4, 2016.
Rigby, D. K., “Digital-Physical Mashups,” Harvard Business Review, September, pp. 84-92, 2014.
Saaty, T. L., “Priority Setting in Complex Problems,” IEEE Transaction on Engineering Management, Vol. 30, No. 3, pp. 140-155, 1983.
Schwab, K., “The Fourth Industrial Revolution,” Penguin Books Ltd.. London, United Kingdom, 2017.
Seo, K. K., “A Combined Fuzzy AHP and BSC Model based Green Supplier Selection Problem,” Journal of the Korea Safety Management & Science, Vol. 13, No. 3, pp. 63-69, 2011.
Seo, K. K., “A Selection Problem of SCM System based on Fuzzy AHP and BSC,” Journal of the Korea Management Engineers Society, Vol. 16, No. 2, pp. 49-62, 2011.
So, S. H., “Fuzzy AHP Approach for the Logistics Outsourcing Decision in Supply Chain Management,” Journal of Industrial Economics and Business, Vol. 19, No. 4, pp. 1631-1651, 2006.
Wei, M. and Hsieh, Y., “An Application Sstudy of Electronic Sshelf Label on Cultural Creation Merchandise,” Springer, Lecture Notes in Electrical Engineering, Vol. 2016, No. 369, pp. 515-522, 2016.
Yoon, J. G., “Selection of Supply Chain Partner in Auto Industry by using AHP Method,” Journal of the Korean Institute of Plant Engineering, Vol. 9, No. 4, pp. 13-30, 2004.
Yu, J. N., “The Suggestion of Electronic Shelf Label System for Smart Shopping,” KSCI Review, Vol. 19, No. 2, pp. 25-29, 2011.
Yun, H. J. and Lee, I. K., “A Study on the Interference Impact between Wi-Fi Celluar Phone and Electronic Shelf Label system of Tag,” Journal of Satellite, Information and Communications, Vol. 9, No. 2, pp. 101-106, 2014.
- There are currently no refbacks.