Factors Influencing Acceptance of Hedonic Ubiquitous Services

Hosun Yoo, Min-Yong Kim, Ohbyung Kwon

Abstract


Conventional studies on technology acceptance have focused on information technology for utilitarian value and hence based on ‘theory of reasoned action’. Correspondingly, the studies depend on perceived usefulness and perceived ease of use as rational decision making elements. However, in ubiquitous society, innovative technologies are applied to non-task area, as well as task-oriented area. Therefore, users are more influenced by affective factors than cognitive factors in causing their usage intention. In line with those discussions, we cannot make sure that the conventional technology acceptance model could fully explain the current u-service acceptance phenomenon. Hence, to overcome the limitations of the prior technology acceptance studies, we propose an amended TAM which includes one hedonic factor and two factors on ubiquitous computing technology : ubiquity and intelligence.

Full Text:

PDF

References


강희택, 김승훈, “쾌락적 정보시스템의 지속적 사용의도에 영향을 미치는 요인에 관한 연구”, Information Systems Review, 제8권, 제3호, pp. 153-174, 2006.

김 렬, 성도경, 이환범, 송건섭, 조태경,이수창, 사회과학 및 논문작성을 위한 통계분석의 이해 및 활용, 도서출판 대명, 2005.

김성후, 박창호, 김청택, “유비쿼터스 서비스 평가를 위한 u-체험성의 분석”, 조사연구, 제7권, 제1호, pp. 1-28, 2006.

김은경, “개인정보 2차 사용에 대한 소비자 태도 연구”, 연세대학교 정보대학원 석사학위논문, 2003.

김인재, 이정우, “무선인터넷 서비스 수용의 영향요인에 관한 연구”, Information Systems Review, 제3권, 제1호，pp. 83-101, 2001.

문형도, 김준우, 김연수, “개인형 커뮤니티에 대한 기술수용 모델 적용에 관한 연구”, 산업경영시스템학회지, 제31권, 제 1호, pp. 11-20, 2008.

방석호, 김은기, 김 진, 정보사회에 대비한 프라이버시 보호대책에 관한 연구, 통신개발 연구원, 2001.

엄명용, 김미량, 김태웅, “PMP 활용에 관한 영향요인 분석 : 유비쿼터스적 특성, 커뮤니티, 이미지, 인지된 즐거움을 중심으로”, Korean Management Science Review, 제24권, 제2호, pp. 95-114, 2007.

오상현, “인터넷 쇼핑에서 고객 수용요인에 관한 연구 : 기술수용 모델(TAM)의 확장을 중심으로”, 고객만족경영연구, 제5권, 제3호, pp. 1-32, 2003.

유호선, 김민용, 권오병, “유비쿼터스 컴퓨팅 서비스 수용에 영향을 미치는 요인 연구”, 한국전자거래학회지, 제13권, 제2호, pp. 117-147, 2008.

______, 김재경, 김민용, 권오병, 조혜경,“재래시장 활성화를 위한 U-Market 서비스 수용성에 영향을 미치는 요인 연구”, Information Systems Review, 제 10권, 제2호, pp. 97-121, 2008.

이정아, 김현경, 심정훈, 정지선, “유비쿼터스 IT 적용 서비스 현황 및 발전방안”, IT 정책연구시리즈, 제4호, 2008.

이준기, 최희재, 최선아, “서비스의 유용성과 프라이버시 염려도가 개인화된 서비스 수용성에 미치는 영향에 관한 연구”, 한국전자거래학회지, 제12권, 제4호, pp. 37-51, 2007.

이태민, 전종근, “유비쿼터스 접속성과 상황기반 제공성이 모바일 상거래 수용의도에 미치는 영향에 관한 연구：기술수용모델 적용을 중심으로”, 경영정보학연구, 제33권, 제4호, pp. 1043-071, 2004.

장원경, 김태균, 한글 SPSS 12.0을 이용한 자료분석의 이해와 응용, 도서출판 대경, 2005.

정경수, 이원빈, “모바일 커머스의 수용에 영향을 미치는 요인에 관한 실증적 연구”, 정보시스템연구, 제17권, 제3호, pp. 153-174, 2008.

정성훈, 강장묵, 이춘수, “유비쿼터스 컴퓨팅 환경 하에서의 전자무역 보안 쟁점과 전략에 관한 소고”, 통상정보연구, 제 7권, 제3호, pp. 135-156, 2005.

정수연, 박 철, “서비스 유형의 조절효과롤 고려한 모바일 서비스 수용에 영향을 미치는 요인 : 모바일 게임과 모바일 금융 서비스를 중심으로”, Information Systems Review, 제9권, 제1호, pp. 23-44, 2007.

Agarwal, R., “Individual Acceptance of Information Technologies,” in : R. W. Zmud(Ed.), Framing the Domains of IT Management, Pinnaflex Education Resources, pp. 85-104.

Ajzen, I. and Fishbein, M., Understanding Attitudes and Predicting Social Behavior, Prentice-Hall : Englewood Cliffs, NJ, 1980.

Atkinson, M. A. and Kydd, C., “Individual Characteristics Associated with World Wide Web Use : an Empirical Study of Playfulness and Motivation,” Database for Advances in Information Systems, Vol. 28, No. 2, pp. 53-62, 1997.

Barclay, D., Hiffins, C., and Tompson, R., “The Partial Least Square(PLS) Approach to Causal Modeling, Personal Computer Adoption and Use as An Illustration,” Technology Studies, Vol. 2, pp. 285-309, 1995.

Chellappa, R. K. and Sin, R. G., “Personalization versus Privacy : An Empirical Examination of the Online Consumer’s Dilemma,” Information Technology and Management, Vol. 6, No. 2-3, pp. 181-202, 2005.

Chin, W. W. and Newsted, P. R., Structural equation modeling analysis with small samples using partial least squares, In R. H. Hoyle(Ed.), Statistical Strategies for Small Sample Research, Thousand Oaks, California : Sage Publications, Inc., pp. 307-341, 1999.

______, The Partial Least Squares Approach to Structural Equation Modeling, in G. A. Marcoulides(ed.), Mordern Methods for Business Research, Mahway, NJ : Lawrence Erlbaum, pp. 295-336, 1998.

Chiu, H.-C., Hsieh, Y.-C., Li, Y.-C., and Lee, M., “Relationship Marketing and Consumer Switching Behavior,” Journal of Business Research, Vol. 58, No. 12, pp.1681-1689, 2005.

Davis, F. D., “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Quarterly, Vol. 13, No. 3, pp. 319-340, 1989.

______, Bagozzi, R. P., and Warshaw, P. R., “Extrinsic and Intrinsic Motivation to Use Computers in the Workplace,” Journal of Applied Social Psychology, Vol. 22, pp. 1111-1132, 1992.

______, ______, ______, “User Acceptance of Information Technology : A Comparison of Two Theoretical Models,” Management Science, pp. 982-1003, 1989.

Faul, F., Erdfelder, E., Lang, A. G., and Buchner, A., “G*Power 3 : A Flexible Statistical Power Analysis Program for the Social, Behavioral, and Biomedical Sciences,” Behavior Research Methods, Vol. 39, No. 2, pp. 175-191, 2007.

Fishbein, M. and Ajzen, I., Belief, attitude, intention and behavior : an introduction to theory and research, Reading, MA : Addison-Wesley, 1975.

Fornell, C. and Larcker, D. F., Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Reaserch, Vol. 18, No. 1, pp. 39-50, 1981.

Goodhue, D., Lewis, W., and Thompson, R., “PLS, Small Sample Size, and Statistical Power in MIS Research,” In : Proceedings of the 39th Hawaii International Conference on System Sciences, p. 202, 2006.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., and Tatham, R. L., Multivariate Data Analysis, 6th ed., Upper Saddle River, New Jersey : Pearson Prentice Hall, 2006.

Hair, Jr. J. F., Anderson, R. E., Tatham, R. L., and Black, W. C., Multivariate Data Analysis, 5th edition, New Jersey : Prentice-Hall, 1998.

Hong, S.-J., Thong, J. Y. L., and Moon, J.-Y., “Understanding the Behavior of Mobile Data Services Consumers,” Information Systems frontiers, Vol. 10, No. 4, pp. 431-445, 2008.

Ho, S. Y. and Kwok, S. H., “The Attraction of Personalized Service for Users in Mobile Commerce : An Empirical Study,” ACM SIGecom Exchanges, Vol. 3, No. 4, pp. 10-18, 2002.

Igbaria, M., Parasuraman, S., and Baroudi, J. J., “A Motivational Model of Microcomputer Usage,” Journal of Management Information Systems, Vol. 13, No. 1, pp. 127-143, 1996.

Liker, J. K. and Sindi, A. A., “User Acceptance of Expert Systems : A Test of the Theory of Reasoned Action,” Journal of Engineering and Technology Management, Vol. 14, pp. 147-173, 1997.

Lin, C. S., Wu, S., and Tsai, R. J. "Integrating Perceived Playfulness into Expectation-Confirmation Model for Web Portal Context,” Information and Management, Vol. 42, pp. 683-693, 2005.

Lu, J., Yao, J.-E., and Yu, C.-S., “Personal Innovativeness, Social Influences and Adoption of Wireless Internet Services via Mobile Technology,” The Journal of Strategic Information Systems, Vol. 14, No. 3, pp. 245-268, 2005.

Lucas, H. C. and Spitler, V. K., “Implementation in a World of Workstations and Networks,” Information and Management, Vol. 38, No. 2, pp. 119-128, 2000.

Lyytinene, K. and Yoo, Y., “Research Commentary : The next wave of nomadic computing,” Information Systems Research, Vol. 13, No. 4, pp. 377-388, 2002.

Mathieson, K., “Predicting user intentions : comparing the technology acceptance model with the theory of planned behavior,” Information Systems Research, Vol. 2, No. 3, pp. 173-191, 1991.

______, Peacock, E., and Chin, W. W., “Extending the Technology Acceptance Model : The Influence of Perceived User Resources,” Database for Advances in Information Systems, Vol. 32, pp. 86-112, 2001.

Moon, J. W., andp Kim, Y. G., “Extending the TAM for a World-Wide-Web context,” Information and Management, Vol. 38, pp. 217-230, 2001.

Rice, R. E., Grand, A. E., Schmitz, J., and Torobin, J., “Individual and Network Influences on the Adoption and Perceived Outcomes of Electronic Messaging,” Social Networks, Vol. 12, No. 1, pp. 27-55, 1990.

Ringle, C. M., Wende, S., and Will, A., “SmartPLS 2.0(2005),” www.smartpls.de, Accessed on September 1, 2010.

Rogers, E. M., Diffusion of innovations, 4th Ed., Free Press, New York, 1995.

Savitskie, K., Royne, M. B., Persinger, E. S., Grunhagen, M., and Witte, C. L., “Norwegian Internet hopping Sites : An Application and Extension of the Technology Acceptance Model,” Journal of Global Information Technology Management, Vol. 10, No. 4, pp. 55-73, 2007.

Sweeney, J. C., Soutar, G. N., Whiteley, A., and Johnson, L. W., “Generating Consumption Value Items : A arallel Interviewing Process Approach,” Asia Pacific Advances in Consumer Research, Vol. 2, pp. 108-115, 1996.

Szajna, B., “Empirical Evaluation of the Revised Technology Acceptance Model,” Management Science, Vol. 42, No. 1, pp. 85-92, 1996.

Taylor, S. and Todd, P., “Assessing IT usage : the role of prior experience,” MIS Quarterly, Vol. 19, No. 4, pp. 561-570, 1995.

Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., and Lauro, C., PLS Path Modeling, Computational Statistics and Data Analysis, Vol. 48, No. 1, pp. 159-205, 2005.

Teo, T. S. H., Lim, V. K. G., and Lai, R. Y. C., “Intrinsic and Extrinsic Motivation in Internet Usage,” Omega : International Journal of Management Science, Vol. 27, pp. 25-37, 1999.

Van der Heijden, H., “User Acceptance of Hedonic Information Systems,” MIS Quarterly, Vol. 28, No. 4, pp. 695-704, 2004.

Venkatesh, V. and Brown, S. A., “A Longitudinal Investigation of Personal Computers in Homes : Adoption Determinants and Emerging Challenges,” MIS Quarterly, Vol. 25, No. 1, pp. 77-102, 2001.

______, “Creation of Favorable User Perceptions : Exploring the Role of Intrinsic Motivation,” MIS Quarterly, Vol. 23, No. 2, pp. 239-260, 1999.

______, and Morris, M. G., “Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior,” MIS Quarterly, Vol. 24, No. 1, pp. 115-139, 2000.

Wakefield, R. L. and Whitten, D., “Mobile Computing : A User Study on Hedonic/ Utilitarian Mobile Device Usage,” European of Information Systems, Vol. 15, pp. 292-300, 2006.

Wang, Y. and Qualls, W., “Towards a Theoretical Model of Technology Adoption in Hospitality Organizations,” International Journal of Hospitality Management, Vol. 26, pp. 560-573, 2007.

Warren, J. and Brandeis, L., “The Right to Privacy,” Harvard Law Review, Vol. 4, pp. 193-220, 1890.

Webster, J. and J. J. Martocchio, “Microcomputer Playfulness : Development of a Measure with Workplace Implications,” MIS Quarterly, Vol. 16, No. 2, pp. 201-226, 1992.

Yu, J., Ha, I., Choi, M., and Rho, J., “Extending the TAM for a T-Commerce,” Information and Management, Vol. 42, pp. 965-976, 2005.


Refbacks

  • There are currently no refbacks.