The Determinants of User Resistance to Adopting e-Books : Based on Innovation Characteristics and User Attitude

Aeri Lee, Jaewon Choi, Kyung Kyu Kim

Abstract


The e-Book market has rapidly grown as an innovative product which is mixed its traditional and technological characteristics. However, decreasing user resistance to the e-Book is very important to continually keeping up its market growth. Previous studies for user resistance have been studied as a negative barrier for various innovative products with importance of user resistance. Nevertheless, the factors for user' resistance to the e-Book field have not been found out considering both perceived value and switching cost. Especially, both innovative technology and user specifics should be considered when explaining user resistance to adopting e-Books. Thus, the purpose of this study is to understand the process for user resistance to the e-book and find out its antecedents with perceived value and switching cost at the same time. As a result, it appeared that triability, uncertainty and complexity affected perceived value and switching cost. The user-based antecedents like social norm and perceived value increased the effect of self-efficacy. Also, self-efficacy and perceived value decreased user resistance whereas switching cost increase user resistance to the e-Book perspective.

Full Text:

PDF

References


Agarwal, R. and Prasad, J., "The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies," Decision Sciences, Vol. 28, No.3, pp. 557-558, 1997.

Ajzen, I., "The Theory of Planned Behavior," Organizational Behavior Human Decision Processes, Vol. 50, No.2, pp. 179-211, 1999.

Bandma, A., Social foundations of thought and action : A social cognitive theory, NJ : Prentice-Hall, 1986.

Bandura, A., Self-efficacy: the exercise of control, New York: W. H. Freeman, 1997.

Chang, H. R., "The Use of Web-based Electronic Books among Undergraduate Students," Journal of the Korean Society for information Management, Vol. 23, No. 4, pp. 233-256, 2006.

Chen, P. and Bitt, L. M., "Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Online Brokerage Industry," Information Systems Research, Vol. 13, No.2, pp. 255-274, 2002.

Cho, Y. J. and Kim, Y. A., IT Strategy Report on the e-Book Business : seen through the success of the Amazon Kindle : KT Economics and Management Research Institute, 2009.

Choi, J., Lee, H. J., and Kim, Y. C., "The Influence of Social Presence m Customer Intention to Reuse Online Recommender Systems : The Roles of Personalization and Product Type," International Journal of Electronic Commerce, Vol. 16, No.1, pp. 129-153, 2011.

Compeau, D, Meister, D, and Higgins, c., "From Predictim to Reconceptualizing and Extending the Perceived characteristics of innovating," Journal of the Association for Information Systems, Vol. 8, No.8, pp. 409-439, 2007.

Compeau, D. R. and Higgins, C. A., "Computer Self-Efficacy: Development of a Measure and Initial Test," MIS Quarterly, Vol. 19, No.2, pp. 189-211, 1995.

Compeau, D. R., Higgins, C. A., and Huff, S., "Social Cognitive Theory and Individual Reactions to Computing Technology : A Longitudinal Study," MIS Quarterly, Vol. 23, No.2, pp. 145-158, 1999.

Davis, F. D., "Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology," MIS Quarterly, Vol. 13, No.3, pp. 319-340, 1989.

DIGIECO, e-Book War : What is the condition for the winner? Technology Hot Issues Report : KT Advanced Institute of Technology, 2010.

Farrell, C., "Productivity, Quality, and Customer Satisfaction as Strategic Success Indicators at Firm and National Levels," Advances in Strategic Management, Vol. 11A, pp. 217-229, 1995.

Fornell, C and Larcker, D. F., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, Vol. 18, No.3, pp. 39-50, 1981.

CrossRef

Hirschheim, R. and Newman, M., "Information Systems and User Resistance : Theory and Practice," Computer Journal, Vol. 31, No.5, pp. 398-408, 1988.

CrossRef

Holbrook, M. B., The Nature of Customer Value : An Axiology of Services in the Consumption Experience in Service Quality : New Directions in Theory and Practice: Sage Publications, 1994.

Institute, D. I. R., The State of the Global e-Book Market and Industry Trends Market Report, 2010.

Jung, J. W., "Current Use of e-Books and their Development Perspective," Korean Journal of Communication and Information, Vol. 31, pp. 327-354, 2005.

Katz, M. L. and Shapiro, C., "Network Externalities, Competition, and Compatibility," The American Economic Review, Vol. 75, No.3, pp. 424-440, 1985.

Keaveney, S. M., "Customer Switching Behavior in Service Industries: An Exploratory Study," Journal of Marketing, Vol. 59, No.2, pp. 71-82, 1995.

Kim, H. -W. and Kankanhalli, A., "Investigating User Resistance to Information Systems Implementation: A Status Quo Bias Perspective," MIS Quarterly, Vol. 33, No.3, pp. 567-582, 2009.

Kim, M. S., Kim, H. J., Kim, M. O., and Kim, H. J., "A Study on the User Resistance to IPTV," The Journal of Society for e-Business Studies, Vol. 15, No.2, pp. 205-217, 2010.

Kwak, S. J. and Bae, K J., "An Experimental Study on the Usability Test for the E -Book Reader," Journal of the Korean Scciety for inforrnatim Management, Vol. 28, No.3, pp. 313-333, 2011.

Kwon, M. T., "A Study on Barriers of Mabile Contents Market Activation : lnnovation Resistance Perspective," Master Dissertation, Graduate School of Hanyang University, 2009.

Lapointe, L. and Rivard, S., "A Multilevel Model of Resistance to lnformation Technology Implementation," MIS Quarterly, Vol. 29, No.3, pp. 461-491, 2005.

Lee, S., "An Integrated Adoption Model for e-Books in A Mobile Environment: Evidence from South Korea," Telernatics and Informatics, Vol. Available online 8 Feb. 2012.

Ministry of Culture, S. a. T. o. t. R. o. K, '2009 National Reading Survey : Ministry of Culture, Sports and Tourism of the Republic of Korea', 2009.

Ministry of Culture, S. a. T. o. t. R. o. K, '2011 National Reading Smvey : Ministry of Culture, Sports and Tourism of the Republic of Korea', 2012.

Nam, J. H., "A Study au Factors Influencing DMB Adoption: Focused on Comparison between S-DMB and T-DMB," Korean Communication Science Research, Vol. 7, No.2, pp. 143-188, 2007.

Nunnally, J., Psychometric Metbods, NY : Mcgrow Hill Book Co, 1967.

Pavlou, P., Liang, H., and Xue, Y., "Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal Agent Perspective," MIS Quarterly, Vol. 31, No.1, pp. 105-136, 2007.

Ram, S., "A Model of Innovation Resistance," Advances in Consumer Research, Vol. 14, No.1, pp. 208-212, 1987.

Ram, S. and Sheth, J. N., "Consumer resistance to innovations : tbe marketing problem and its solutions," The Journal of Consumer Marketing, Vol. 6, No.2, pp.5-14, 1989.

Rusbult, C. E., "A Longitudinal Test of tbe Investment Model: The Development and Deterioration of Satisfaction and Commitment in Heterosexual Involvement," Journal of Personality and Social Psychology, Vol. 45, pp. 101-117, 1983.

Samuelson, W. and Zeckhauser, R., "Status Quo Bias in Decision Making," Journal of Risk and Uncertainty, VoL 1, pp. 7-59, 1988.

Shim, J. B., "A Studyon Differentiation Strategy for Tablet PC and e-Book Reader by a Comparative Analysis of Acceptance. Diffusion Factors," Journal of the Korean Operations Research and Management Science Society, Vol. 28, No.1, pp. 25-42, 2011.

Song, H. S. and Kim, K. C., "Resistance to Mobile Commerce Services," The Journal of Society for e-Business Studies, Vol. 11, No.2, pp. 111-134, 2006.

Suh, M. S., Ahn, J. W., Lee, E. K., and Oh, D. Y., "Purchasing Avoidance of Digital Convergence Products: Focusing on tbe Customer's Psychological Factors and the Innovation Resistance," Journal of the Korea Contents Association, Vol. 9, No.1, pp. 270-284, 2009.

Venkatesh, V., "Determinants of perceived ease of use : Integrating oontml, intrinsic motivation, and emotion into tbe technology acceptance model," Information Systems Research, Vol. 11, No.4, pp. 342-365, 2000.

CrossRef

Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D., "User acceptance of information technology : Toward a unified view," MIS Quarterly, Vol. 27, No. 3, pp. 425-478, 2003.

Venkatesh, V., Thong, J. Y. L., Xu, X., "Consumer Acceptance and Use of lnformation Technology : Extending the Unified Theory of Acceptance : Extending the Unified Theory of Acceptance and Use of Technology," MIS Quarterly, Vol. 36, No.1, pp. 1-2, 2012.

Wilson, R., The look and feel of an ebook : considerations in interface design, Paper presented at the Proceedings of the 2002 ACM symposium on Applied computing, NY, USA, 2002.

Wired.com, Amazon Sells More E-Books Than Hardcovers. In D. Tweney (Ed.), 2010.

Zeithaml, V. A., "Consumer Perceptions of Price, Quality and Value: A Means-end Model and Synthesis of Evidence," Journal of Marketing, Vol. 52, No.3, pp. 2-22, 1988.


Refbacks

  • There are currently no refbacks.