Topic Based Hierarchical Network Analysis for Entrepreneur Using Text Mining

Abstract

The importance of convergence activities among business is increasing due to the necessity of designing and developing new products to satisfy various customers’ needs. In particular, decision makers such as CEOs are required to participate in networks between entrepreneurs for being connected with valuable convergence partners. Moreover, it is important for entrepreneurs not only to make a large number of network connections, but also to understand the networking relationship with entrepreneurs with similar topic information. However, there is a difficult limit in collecting the topic information that can show the lack of current status of business and the technology and characteristics of entrepreneur in industry sector. In this paper, we solve these problems through the topic extraction method and analyze the business network in three aspects. Specifically, there are models, and each model analyzes amount of entrepreneurs relationship, network centrality, and topic similarity.
As a result of experiments using real data, entrepreneur need to activate network by connecting high centrality entrepreneur when the corporate relationship is low. In addition, we confirmed through experiments that there is a need to activate the topic-based network when topic similarity is low between entrepreneurs.