A Study on the Factors Influencing a Company’s Selection of Machine Learning: From the Perspective of Expanded Algorithm Selection Problem
As the social acceptance of artificial intelligence increases, the number of cases of applying machine learning methods to companies is also increasing. Technical factors such as accuracy and interpretability have been the main criteria for selecting machine learning methods. However, the success of implementing machine learning also affects management factors such as IT departments, operation departments, leadership, and organizational culture. Unfortunately, there are few integrated studies that understand the success factors of machine learning selection in which technical and management factors are considered together. Therefore, the purpose of this paper is to propose and empirically analyze a technology-management integrated model that combines task-tech fit, IS Success Model theory, and John Rice’s algorithm selection process model to understand machine learning selection within the company. As a result of a survey of 240 companies that implemented machine learning, it was found that the higher the algorithm quality and data quality, the higher the algorithm-problem fit was perceived. It was also verified that algorithm-problem fit had a significant impact on the organization’s innovation and productivity. In addition, it was confirmed that outsourcing and management support had a positive impact on the quality of the machine learning system and organizational cultural factors such as data-driven management and motivation. Data-driven management and motivation were highly perceived in companies’ performance.
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